Negotiating the Impossible Summary | Deepak Malhotra copy

Summary Breaking a Stalemate When a negotiation collapses – the other side won’t budge an inch or acts with seeming malice – you may view the other parties as an enemy you must counterattack. Instead, turn to powerful, often overlooked strategies to cultivate a more collaborative, value-creating negotiation: “empathy,” “process” and “framing.” “The Power of […]

9 TENETS OF MARKETING

While there has been a lot written about this, just thought of sharing the 9 key tenets that I follow – .  1.   Always have a call to action (CTA):As Peter Drucker said, “The purpose of marketing is to create a customer.” If you don’t include an CTA, all you are doing is creating more awareness instead of more customers. […]

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