Search marketing is difficult and time consuming. There is a lot of advice and a lot of it is outdated or flat out does not work. With that I want to share with you 10 search strategies that are easy to implement and are proven to increase search rankings. Search Engine Marketing Strategies Content Promotion […]
With every industrial revolution, there’s been a new change to master.
With every industrial revolution, there’s been a new change to master. During the fourth industrial revolution, this was digitization and connectivity. But as the fifth fast approaches, we’re going to need intelligence. Intelligence is the driving force of change in industry today. It has created new kinds of disruption, But most importantly, new opportunities. It […]
hysterical strenght in the new normal
Hysterical strength is a display of extreme strength by humans, beyond what is believed to be normal, usually occurring when people are in life-and-death situations. ( source Wikipedia). For example , parents lifting vehicles to rescue their children. Jack Kirby ( legendary American comic book artist, writer and editor) claims a woman lifted a car off her baby, […]
Pull the Plug on a Project/Product
Pull the Plug on a Project/Product Pulling the plug is always hard, but sometimes it becomes the necessary “evil” to do so. While it never gets easy, knowing how and when to do it, is not only “right” for the business but helps team become more adaptable, innovative, and resilient. While we have all continued […]
Content Marketing – “What it means….. what it should”
I hear about content marketing and the need and benefits of content strategy not only within the organization but also in the digital marketing fraternity. Every one you talk to today, will tell you how imp content marketing is.Then why is it so hard to really come up with a good content strategy strategy? Are […]
Negotiating the Impossible Summary | Deepak Malhotra copy
Summary Breaking a Stalemate When a negotiation collapses – the other side won’t budge an inch or acts with seeming malice – you may view the other parties as an enemy you must counterattack. Instead, turn to powerful, often overlooked strategies to cultivate a more collaborative, value-creating negotiation: “empathy,” “process” and “framing.” “The Power of […]
Overworked and Overwhelmed Summary | Scott Eblin
Summary If You Feel “Overworked and Overwhelmed” John owns a consulting business. On a recent trip to Los Angeles, he worked a 17-hour day. His activities included navigating through tough LA morning traffic, making a conference call to Denmark while driving, attending an all-day meeting, dropping off a client at the airport, participating in an […]
Is Live Video the Future of Content Marketing?
By Kaya Ismail | Mar 10, 20171 Live video marketing has tangible benefits for brands, marketers and consumers.PHOTO: Pexels In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of […]
Leadership and the Art of Struggle Summary | Steven Snyder
Summary “Struggle as an Art” All leaders struggle, but often convention and tradition keep them from expressing their fears, concerns and worries during difficult times. Leaders who know how to deal with struggle and grow from it can learn to be at home in the battle. They recognize that any difficulty can be a crucible […]
Lead with Humility Summary | Jeffrey A. Krames
Pleasant Surprise After the selection of Argentinian Jesuit Jorge Mario Bergoglio as pope in March 2013, his humility, caring and willingness to be vulnerable captured the fancy of Catholics and non-Catholics around the world. Pope Francis, who labels himself a “sinner,” famously asked, “Who am I to judge?” An inspirational, authentic and visionary leader, the […]